London. It’s big, it’s bustling, it’s got every modern convenience one would expect in a major international city, and it sits up there on list of the world’s greatest cities alongside New York, Hong Kong and others. But London is illusory to a certain extent. Unlike New York, beyond London isn’t a 3000-mile wide country with three time zones and 300 million people. Beyond London is a little island, home to 60 million people- it takes a mere 16 hours to drive from top to bottom! So, how does this relate to PR? Well, coming from the US, home to a seemingly infinite number of media markets, outlets, TV channels (and living in London), it’s easy to forget that I’m really dealing with a much smaller media market and ultimately, fewer journalists!
Born and raised in the UK, I had 15 very happy years in the United States following my family’s relocation to the East Coast when I was a teenager. I’ve always had something of a longing, however, to get back to London and get to know the city and country on my own terms. It was therefore with great enthusiasm that I took on the role of Director for Allison+Partners, a mid-size US agency with ten offices in the States, to oversee the launch of its first overseas office in London, my real hometown.