London. It’s big, it’s bustling, it’s got every modern convenience one would expect in a major international city, and it sits up there on list of the world’s greatest cities alongside New York, Hong Kong and others. But London is illusory to a certain extent. Unlike New York, beyond London isn’t a 3000-mile wide country with three time zones and 300 million people. Beyond London is a little island, home to 60 million people- it takes a mere 16 hours to drive from top to bottom! So, how does this relate to PR? Well, coming from the US, home to a seemingly infinite number of media markets, outlets, TV channels (and living in London), it’s easy to forget that I’m really dealing with a much smaller media market and ultimately, fewer journalists!

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